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欧神诺陶瓷新零售旗舰店启幕,看他如何打造现象级品牌热点事件

来源:未知 作者:小中 人气: 发布时间:2017-07-27
摘要:2017年7月23日,欧神诺陶瓷天猫O2O新零售旗舰店启幕仪式暨新品发布会在四川电视台1号演播厅盛大举行。本场活动全程通过天猫、目睹、房天下、新浪、腾讯等平台进行同步直播,共有50万余人通过各渠道直播平台观看本场活动,直播互动量达420余万次,活动相关信息
2017年7月23日,“欧神诺陶瓷天猫O2O新零售旗舰店启幕仪式暨新品发布会”在四川电视台1号演播厅盛大举行。本场活动全程通过天猫、目睹、房天下、新浪、腾讯等平台进行同步直播,共有50万余人通过各渠道直播平台观看本场活动,直播互动量达420余万次,活动相关信息浏览量近达千万级。一场品牌事件是如何引爆发展成热点事件,形成巨大曝光量,提升品牌影响力的呢?
从7月1日开始,全四川省便以“欧神诺陶瓷新零售旗舰店启幕”活动开展全川联动促销活动,先从内部客户开始将活动以点带面的渗透,给足促销力度,并预告723当天活动,吊足胃口,吸引群众关注。
    趣味H5《瓷砖特工大挑战》,运用发布会现场介绍的黑科技技术衍生而成,搭载720°全景装修效果,带你提前感受发布会活动亮点科技,趣味方式传递重要信息,更具品牌贴合性的内容更容易吸引目标用户的关注;
    一改往日正经老干部画风,推出魔性预热花絮视频,视频节奏紧凑,重要信息毫不含糊,情节一环接一环,创意新颖又简单快速。 
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新零售模式的启动,新产品的发布较以往都是一次局部事件。如今互联网时代,为信息的交流与传递提供了更为快速便捷的渠道,近年来在线直播形式受到热捧,欧神诺一改往日形象,追赶时代潮流,也玩起了直播,走起了青春活力风。不论是同行,还是客户,或是对欧神诺品牌稍有认知的群体都能勾起他们的探知欲。
 对于新品发布放在直播上进行全国公布,据悉,是下了很大决心的。因为这次的新品,就连经销商都还没有见过,越过经销商,直接面向全国消费者,并且同步公开售价。这一次大胆的尝试,自然也引起了内部经销商的关注。
    从产品创新,到形式创新,到内容创新,方方面面吸引不同需求群体的关注,虽然各有目的,但赚足眼球也就足够。
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